BossHorn — Dashboard

Revenue

vs prev.

Orders

Sessions (GA)

Conv. Rate

Revenue & Sessions by Day

Total Orders

With Attribution

No Data

Coverage

By Source

By Campaign

Campaign	Source	Orders	Revenue	AOV

Recent Orders

#	Date	Amount	Source	Campaign	Landing Page

Page Views

Unique sessions

Completed Quiz

Add to Cart

Orders / Revenue

/ $

Funnel

Daily Activity

Top Brands

Brand	Sessions

Tier Choice

Tier	Sessions

Has Battery?

Recommended Products

Product Handle	Shown

Orders From Quiz ()

Order	Date	Status	Brand	Tier	Battery	Total
						$

No quiz events yet. Make sure tracking is reaching https://track.bosshorn.com/track/quiz from the storefront.

Sessions

Users

New Users

Bounce Rate

Avg. Duration

Sessions by Day

Traffic Sources

Source	Sessions	Purchases	Conv. %	Bounce

Channels

Channel	Sessions	Purchases	Conv. %	Bounce

Landing Pages

Page	Sessions	Purchases	Conv. %	Bounce

Devices

Device	Sessions	Purchases	Conv. %	Bounce

Countries

Country	Sessions	Purchases	Conv. %

Developer Token Pending Approval

Google Ads API requires Basic Access. Apply at Google Ads → Tools → API Center.

Google Ads Campaigns

Campaign	Type	Impr.	Clicks	CTR	CPC	Spend	Conv.	Revenue	ROAS

Facebook Ads API Setup

Part A — Find your Ad Account ID

1

Open adsmanager.facebook.com

2

Look at the URL bar — you'll see act=123456789 in the URL

3

Your Ad Account ID is act_123456789 (with the act_ prefix)

Alternative: Ads Manager → top-left dropdown → hover your account → the number shown is your Account ID

Part B — Create a long-lived Access Token

System User tokens never expire. This is the recommended approach (personal tokens expire in 60 days).

1

Go to business.facebook.com/settings

2

Left sidebar: Users → System Users

3

Click "Add" → Name: BossHorn Dashboard, Role: Admin → Create

4

Click "Add Assets" → select Ad Accounts tab → check your BossHorn ad account → toggle Full Control → Save

5

Click "Generate New Token" → select any App (or create one at developers.facebook.com first)

6

Check these permissions:

ads_read read_insights business_management (optional)

7

Click "Generate Token" → copy the token immediately (it won't be shown again!)

The token starts with EAAxxxxxxx... and is usually 150-200 characters long

Alternative — Quick Token (expires in 2 months)

1

Go to developers.facebook.com/tools/explorer

2

Top-right: select your App (or create a new "Business" app)

3

Click "Generate Access Token" → check ads_read and read_insights

4

Copy the generated token

Warning: This token expires in ~60 days. You'll need to regenerate it.

Part C — Add credentials to the dashboard

1

Send me these two values (paste in chat):

# Your access token:

FB_ACCESS_TOKEN=EAAxxxxx...

# Your ad account ID:

FB_AD_ACCOUNT_ID=act_123456789

2

I'll configure the server and restart the dashboard — data will appear here automatically

FB Ads data unavailable— GA & Shopify data shown below

FB Reported

GA Tracked

Shopify Confirmed

FB Inflation

Real ROAS

vs FB

Facebook Purchases: 3-Way Comparison

FB Ads Reported

Google Analytics (FB sessions)

Shopify (first-touch)

Shopify Attribution Models

First-Touch

Last-Touch

Any-Touch

Campaign Reconciliation

3-way comparison: FB Ads reported vs GA tracked vs Shopify confirmed. Matching via UTM parameters from ad URLs.

Campaign	Match	Spend	FB Purch.	GA Purch.	GA Rev.	Shopify	FB ROAS	Real ROAS	Real Rev.	Inflation

TOTAL

GA Campaign Breakdown

All campaigns tracked by Google Analytics with purchases (sessionCampaignName)

GA Campaign	Source / Medium	Sessions	Purchases	Conv. %

GA Purchases by Source

Google Analytics ecommercePurchases vs Shopify confirmed orders by traffic source

Source / Medium	GA Sessions	GA Purchases	GA Conv. %	Shopify Orders	Shopify Revenue

GA Purchases by Channel

Channel	Sessions	Purchases	Conv. %	Bounce

GA: Facebook/Instagram Sources Detail

Source / Medium	Sessions	Purchases	Conv. %

How each platform counts

Facebook Ads

Counts view-through (saw ad, no click) + 7-day click window

Cross-device tracking via FB login

Same purchase can be counted by multiple campaigns

Typically inflates 30-80%

Google Analytics

Tracks purchase events fired on checkout

Session-based, last-click attribution by default

Can miss purchases if pixel doesn't fire

Usually close to Shopify, may under-count

Shopify

Real orders from the database (ground truth)

First/last visit attribution via customerJourneySummary

~15-20% of orders have no attribution data

Most reliable, conservative count

Purchase Funnel by Source

Sessions → Add to Cart → Checkout → Purchase drop-off by traffic source

Source	Sessions	ATC	ATC %	Checkout	Purchases	Conv %	Revenue

Transaction-Level Reconciliation

GA transactions: Matched to Shopify: Source mismatch: Match rate:

Transaction ID	GA Source	GA Revenue	Shopify Order	Shopify Source	Match	Days to Conv.

Multi-Touch Attribution

How users were acquired (first touch) vs where they converted (session). Highlights cross-channel paths.

Same-source conversions: Cross-channel conversions: Cross-channel rate:

Acquired By (first touch)	Converted In (session)	Purchases	Revenue	Type

Landing Page Efficiency

Clean URLs (no query strings). Red = high traffic, low conversion. Green = efficient.

Landing Page	Sessions	ATC	Purchases	Conv %	Revenue	Bounce

Best Hours & Days for Purchases

Heatmap: darker green = more purchases. Hours in UTC (subtract 4-5h for ET).

Day	Total

Total